The 2021 Stanley Cup Playoff vision is to enhance our current creative look by honing in on stronger elements that will best represent the brand during the playoffs. We explored a mixed-media interpretation, including fresh animation techniques for graffiti and light elements. This collaboration involves creating movement through layering. The deep color scheme will open the door to different typography techniques, such as a brushstroke or drip look. This direction will keep us focused on our current creative agenda, while allowing subtle enhancements for a bolder look during the playoff season.