The updated Fort Lauderdale War Memorial Auditorium primary mark features abstract elements that pay homage to the memorial and soldiers who have fallen. The seven circular elements - we call "crests" above the primary FTL typography represent the United States armed and reserve forces: Army, Marine Corps, Navy, Air Force, Space Force, Coast Guard and National Guard. The circles sit in close proximity to one another, as a team, to symbolize service and protection. The FTL War Memorial typography is inspired by the original, classic typography architecture that sat atop the building when it first opened in 1950. The historical, and legendary aspect of the primary mark is portrayed also through its unique characters. The "W," which represents "look out," is an abstracted "search source" or "binoculars" in a sense to reach new depths and search beyond -- whether that be during a search-rescue mission, or looking forward in space innovation, or overlooking troops in the field to keep the team safe. The "W" represents protection within each respective branch. The "A" represents "travel," which is through air, space, land or sea. It is an abstracted form of a fighter jet paying homage to the aerial teams that travel over space, land and sea. The "O" represents balance and unity -- to work as one and one team. The contrast color movements throughout the entirety of the type represents the American flag moving and swaying in the wind. The War Memorial Auditorium is an eternal part of Fort Lauderdale's history. Through this logo, we pay tribute to both those who have fallen and served.