In our third year of celebrating Black Music Month on our service, we have developed a campaign that aims to not only honor Black music but also educate and inspire our audiences in meaningful ways. Our primary objective is to showcase the richness of Black music's cultural heritage and emphasize its diversity and impact. By doing so, we hope to encourage our users to explore new genres, discover contemporary artists, and cultivate a deeper appreciation for the profound ability of music to connect people.
To achieve these goals, we have invested significant effort in creating custom creative content that aligns with our Culture Rated brand identity. Drawing inspiration from geometric elements, we have designed visuals that frame the featured artists, incorporating our abstract interpretation of our impactful dimple. This creative approach not only captures attention but also serves as a representation of our commitment to showcasing the power and significance of Black music. In order to bring this campaign to life, our team has adopted a collaborative approach that spans across all aspects of our business. By emphasizing the principles of thinking big, customer obsession, and delivering results, we have fostered a unified effort to ensure the success of this initiative.